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BMO completes acquisition of LoyaltyOne’s AIR MILES Reward Program business

June 1, 2023 | Growth, Strategy

BMO has announced the completion of our acquisition of LoyaltyOne’s AIR MILES Reward Program. The acquisition is a made-in-Canada opportunity to reinvigorate one of Canada’s most celebrated loyalty programs for all Canadians collecting AIR MILES Reward Miles, as well as partners across the country.

“We are thrilled to bring the ownership of AIR MILES home to Canada and look forward to strengthening its offering for collectors and program partners. As a longtime partner, we believe in the value of the AIR MILES Reward Program, and are confident about the opportunity to expand the program and build even greater customer loyalty.”

– Ernie Johannson
Group Head, North American Personal & Business Banking, BMO

BMO’s scale in innovation and digital will drive enhanced customer experiences for AIR MILES. In the coming months, AIR MILES plans to introduce a wide range of new program enhancements, including:

  • An improved travel booking platform featuring richer offers, more ways to book travel, and new ways for collectors to earn Miles.
  • A new and innovative way for collectors to earn Bonus Miles in connection with eligible purchases through receipt scanning, rolling out first for collectors in Atlantic Canada with other regions to follow.
  • New opportunities to earn and redeem Miles with top Canadian brands in categories including fashion, travel, grocery, meal delivery, home goods and technology.
  • Leveraging AIR MILES’ industry-leading insights and technology to bring more value to the collector and partner experience.

“The future is bright for AIR MILES, and this is a significant step forward for collectors and partners all across Canada. We look forward to bringing a heightened energy and excitement to the program with the introduction of new enhancements that will enrich collectors’ experience and strengthen the value our program brings to their lives.”

– Shawn Stewart
President, AIR MILES Reward Program

AIR MILES is one of Canada’s most recognized loyalty programs, with the opportunity to earn Miles and benefit from rewards at more than 300 leading Canadian, global and online brands, and at thousands of retail and service locations across the country including Shell, Metro™, Amazon, Samsung, Walmart and more.

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